Namibia Fish Consumption Promotion Trust

The Namibia Fish Consumption Promotion Trust (NFCPT) is a government agency established in March 2001 by Cabinet Resolution. Its primary role is to familiarise Namibians with the nutritional benefits of fish and to improve the accessibility and affordability of fish products across the country.

The Trust operates under a clear mandate to promote fish consumption nationwide while ensuring that promotional activities go hand-in-hand with skills development in preparing different fish cuisines. It works closely with the Ministry of Fisheries and Marine Resources and benefits from quota allocations to source quality fish.

NFCPT owns and operates 18 fish shops strategically located in all 14 regions of Namibia (usually in regional capitals). These outlets serve as retail points for quality, affordable frozen fish and fish products, including Horse Mackerel, Hake, tinned Pilchards, Anchovies, Kabeljou, Tilapia, Zambezi Bream, and other species.

In addition to its retail network, the Trust runs monthly regional fish promotions and public awareness campaigns to boost demand and educate communities on the health benefits of regular fish consumption. It also provides training on fish preparation to empower households and small businesses.

Since its establishment, NFCPT has achieved significant impact: fish distribution grew from 500 metric tonnes in the early years to 10,000 metric tonnes by 2021, while per capita fish consumption in Namibia rose from roughly 4 kg at independence to 16.59 kg. The organisation employs approximately 149 staff members.

As a catalyst for healthier eating habits and improved food security, NFCPT continues to support Namibia’s nutritional goals, strengthen the local fisheries value chain, and make nutritious fish a more regular part of Namibian diets through its shops, promotions, and community engagement.