Tulande Online
Tulande Online is a Namibian e-commerce platform based in Windhoek that functions primarily as a B2B marketplace facilitating digital trade and market access for vendors. It was founded by Christophine (Kristofine K.) Ekandjo and formally began operations around 2020–2022 after earlier research and development. The platform supports both product and service providers, with an emphasis on expanding market reach through online sales.
The company positions itself as a channel for bulk and business orders as well as consumer retail. Its own brand line includes clothing such as polyester and recycled-mesh dresses, while the wider catalogue features a broad range of imported and local goods, including home items, accessories, beauty products and equipment. Vendors can list products, and the platform handles aspects of digital trade, shipping coordination and customer access.
Operations include local and international shipping support. The platform has offered affiliate and influencer collaboration programmes in which partners earn commission on referred sales. It has also run physical retail touchpoints, such as pop-up or in-store availability of Tulande-branded dresses at locations like the Old Power Station in Windhoek. Content and social activity promote both the marketplace and the company’s own fashion items.
The business model centres on opening new markets for Namibian and other vendors through digital channels, while also building a direct retail presence under the Tulande brand. Team members have included roles in accounting and operations. Public communications have referenced trade-related topics such as market access, the African Continental Free Trade Area and trade finance partnerships.
Founded after preparatory work that began several years earlier, the platform launched trading activity in late 2022. It maintains a small team and focuses on growing vendor participation, customer reach and brand visibility across Namibia and beyond. Social media is used to showcase products, share company updates and recruit collaborators.
Tulande Online combines marketplace infrastructure with its own product development, particularly in fashion. It aims to give vendors—especially local ones—greater visibility and sales opportunities through e-commerce while offering buyers a curated selection of goods with shipping options. The company continues to evolve its mix of digital trade services and direct retail offerings.
