How Namibia’s style stars embrace authenticity

As witnessed countless times throughout history, the last two decades have seen a shift in how people express themselves through fashion. We have seen trends come and go, from the laid-back and raunchy Y2K trend of the early 2000s to the rise of athleisure in the 2010s, and then the cosy, “at-home” vibe arrived along with Covid in 2020.

However, one thing remained the same with the signature trends that rose in popularity during these eras: trends from way back when continued to be recycled. In the 2010s, 80s fashion made a loud comeback as catwalks featured the bright colours and bold textures from this bygone era. In the 2020s, we have seen a brief reconnection to fashion from the 90s, the 60s and now even the early 2000s, or Y2K, as it has come to be known. This era has seen the most recycled trends and connectedness in fashion as fashion lovers express their passions on a digital platform.

Who can forget the incessant calls to embrace different styles and personalities? Barbiecore had the internet in a grip after the pop culture phenomenon hit the big screen. As the world regresses politically, “feminine fashion” took over and still enjoys popularity as women worldwide dress to match their dreams or realities of living like the “trad wife” prodigies Nara Smith or Ballerina Farm.

But today, a new wave of free expression has hit the fashion world, and trendsetters are embracing their individuality. Gone are the days of simply following the latest trends.

Fashionistas are opting out of overconsumption, embracing individuality and putting their unique stamp on their wardrobes. I spoke to some of my favourite style stars in Namibia who are living up to this phenomenon.

The stylist with a penchant for storytelling

Describing her style as “rooted in storytelling”, Nahenda Matheus believes that every outfit carries a narrative behind it. “I dress based on how I feel,” she says. Music has a big influence on her wardrobe choices, especially African music. “From Afrobeats to Amapiano, and everything in between, my playlist often dictates the mood and direction of my style when I get ready.”

Over the years, Nahenda’s style has evolved significantly. Growing up, she gravitated towards a more street and urban aesthetic, influenced by hip-hop. However, as her music tastes expanded to include more Afrobeats, pop and R&B, so did her style transform into something more sensual, expressive and chic with a touch of edge.

The edgy street-style queen

A DJ, model and style star in her own right, Solange Torres stands out with her hip-hop-inspired take on fashion. She describes her style as a reflection of who she is and a way to communicate without words. “It’s about feeling comfortable and confident in what I wear,” she adds.

“My look is unique because I don’t follow trends. Instead, I blend pieces that speak to my style and mood. I draw inspiration from hip-hop culture and streetwear styles. These are the main influences on how I mix bold, urban pieces with a laid-back attitude. My style makes me feel confident, and I love looking good without trying too hard. I always prioritise authenticity over following the crowd.”

Solange is not afraid to stand out. She lives in athleisure and loves experimenting with different colours, textures and shapes. Get immersed in her world by following her on Instagram @theboy.solange.

The fashion creative finding fulfilment in self-expression

Aptly described as a style icon in the making by Monochrome Magazine, Eliud Andima seemingly makes his own rules on fashion as he goes along. This creative director and editor- in-chief of a fashion magazine does not disappoint with his street style. You will always spot him impeccably dressed, with looks that inspire.

With a wardrobe filled with androgynous and edgy items, Eliud looks at clothes as much more than body covering. “Personal style means bridging the gap between artistic self-expression and fashion laws to find a sense of self-identity,” he says, adding that it is about building a relationship between the clothing you like and how you would like to pair, mix and match them in a fulfilling way. “I find it easier to express my style through a perspective of seeing the beauty in unconventionality and building confidence around what I have created,” he quips.

The singer-stylist embracing self-identity

Lize Ehlers defines personal style as “everything about how we identify with our bodies, our aesthetics, our heritage and our vision to be seen in the world”. When she puts together an outfit, she prioritises comfort and shape. “I have to snatch my waist to feel supported. I have to embrace my curves to feel like I love myself,” she says.

An all-round creative who doubles as a singer, DJ and entrepreneur, Lize’s style is eccentric and bold, and she has grown to appreciate fashion just as much as she loves music. This appreciation led to a few collaborations with designer Melisa Poulton, combining their talents to create memorable styles.

Countless other Namibians are going beyond the trends to stand out with exciting wardrobes. Like Eliud, Lize, Nahenda and Solange, these Namibians create new fashion trends while rewriting outdated fashion rules. As they continue to push boundaries and colour outside the lines, they inspire us to embrace the power of personal style, proving that the most fashionable statement one can make is just being true to who you are.

Rukee Kaakunga